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The Bond in Digbeth has reopened as a Content Creative Hub, establishing itself at the centre of screen and digital talent in the Midlands. 

The Bond has a unique history forged in ice, gas and canals. First opening in 1837, it was originally a gasworks, before becoming an ice factory in 1875. Fellows, Morton and Clayton (canal logistics company) were the next incumbents, followed by the nation’s favourite condiment and bacon butty’s best friend – otherwise known as HP Sauce!

Image: The Bond, Digbeth

The Bond on Fazeley Street was acquired by Oval Real Estate in 2018, this year it has been re-launched as the home for Birmingham’s best creative talent in the West Midlands. Partnering with Create Central, the site has been developed into “a state-of-the-art home for media businesses.” The Bond will become a focal point for television, film and all digital content production.

In recent years, Digbeth has transformed into a centre for creative businesses, thriving bars and restaurants, and independent shops, and The Bonds Creative Hub will further boost Digbeth’s presence as the most exciting area in Birmingham.

With plans for The BBC’s move to Digbeth recently approved – the new home officially being named ‘TheTea Factory’ – Masterchef studios moving here, Steven Knight’s Digbeth Loc Studios proposal and HS2 soon joining Birmingham to London, Digbeth is now a growing hub of creative, digital and screen talent.

The Bond, Digbeth
The Bond, Digbeth

Images: The Bond, Digbeth

Create Central Chair, Ed Shedd said “The Creative Content Hub will be a huge catalyst to kick-start the sector post-pandemic. It is just one of the many ways the West Midlands is at the forefront of developing new ways of working that will re-invent and future-proof traditional television, film and wider digital content production.”

The Bond is also available for event hire, with spaces suitable for screenings, conferences, film shoots and award ceremonies to name a few.

Find out more about The Bond here.